The Makeup Expert Behind Oprah’s Best Mascara of 2025 Shares Her Secrets
About this episode
Sarah Creal discusses her journey in the beauty industry and her mission to create makeup for women over 40.
For nearly three decades, Sarah Creal has helped shape the beauty industry from behind the scenes, developing products for iconic brands like Prada Beauty, Tom Ford, Bobbi Brown, and Victoria Beckham Beauty. Now, she's using everything she's learned to create makeup specifically designed for women over 40. In today’s episode, Sarah shares her journey from luxury beauty product developer to founder, the research that goes into formulating products for changing skin, and why so much makeup on the market isn't built with midlife women in mind. We also discuss the biggest beauty challenges women face as they age, from hydration and complexion products to smudging eyeliner and mascara, and the simple formulation changes that can make all the difference. Plus, Sarah opens up about the highs and lows of building her own brand and the mission to help women over 40 feel seen, supported, and beautiful. For more on Sarah, follow her on: Instagram: https://www.instagram.com/sarah.creal/?hl=en Website: Visit www.sarahcrealbeauty.com/flourishing for 15% off your first order of luxurious, high-performance beauty that actually makes your routine simpler and works better for you now. Shop…
Sponsors
Honeylove, Attn Grace, Leesa
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