Vera Bradley Founder Explains How She Started a Billion-Dollar Brand After 40
About this episode
Barbara Bradley Baekgaard shares her journey of co-founding Vera Bradley and the lessons learned in entrepreneurship and life.
This week, I’m joined by Barbara Bradley Baekgaard, co-founder of Vera Bradley, to hear the story behind the brand and the woman who helped build it. What started as a simple observation at an airport would become one of America’s most beloved lifestyle brands. In 1982, Barbara Bradley Baekgaard and her friend and business partner Patricia Miller noticed that every piece of luggage looked the same: boring, black, and bland. That moment sparked the idea for Vera Bradley, built on the belief that color could change how you feel. Together, we talk about entrepreneurship, ambition, motherhood, success, and the lessons Barbara learned along the way. It’s an insightful conversation about what it really takes to build something lasting, and what can happen when your dream changes your life in ways you never expected. For more on Barbara, follow her on: Instagram: www.instagram.com/verabradley Tiktok: https://www.tiktok.com/@verabradley Facebook: https://www.facebook.com/verabradley Pinterest: https://www.pinterest.com/verabradley Thanks to my Sponsors: OneSkin: Get 15% off OneSkin with the code FLOURISHING at www.oneskin.co/FLOURISHING…
Sponsors
OneSkin, Auri Nutrition, Just Ingredients, Cozy Earth
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