
This episode discusses how marketing may attract the wrong clients for pet resort owners and the impact of messaging on client expectations and behaviors.
In this episode, we tackle a question that might make some pet resort owners uncomfortable: what if your toughest customer challenges are actually being created by your marketing? Most operators focus on getting more leads, more tours, and more bookings—but very few stop to consider whether they're attracting the right people in the first place. We explore how the messages you put into the world shape the expectations, behaviors, and attitudes of the clients who walk through your doors, and w...
Host: Fernando Camacho
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