Building Rose Bikes

About this episode

This episode explores the history and evolution of Rose Bikes, a 120-year-old German bicycle brand that has embraced the direct-to-consumer model.

In this episode we take a deep dive into Rose Bikes - a 120 year old bicycle brand that many of you may not have heard of, and that's about to change. Rose Bikes is a German company that sells direct to consumer, similar to Canyon. Founded in 1907 as a small family workshop, it evolved into one of Europe’s early adopters of the D2C model. Thank you to my colleague Suvi Loponen for doing this interview. You'll be hearing more from Suvi on this channel much more in the future, so stay tuned! If you like this podcast and want to hear more, please support our work by becoming a member: https://escapecollective.com/join/

People in this episode

Host: Escape Collective

Guest: Suvi Loponen

Topics covered

• bicycles
• direct to consumer
• entrepreneurship
• business history
• German brands

Keywords

• Rose Bikes
• bicycle brand
• D2C model
• entrepreneurship
• German company

Mentioned in this episode

Organizations: Rose Bikes, Canyon

Places: Germany

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