How AI Is Misleading Your Couples

How AI Is Misleading Your Couples

August 31, 2026 · 45 min

About this episode

Sam and Katy discuss how AI is providing misleading information to couples planning weddings and its implications.

Sam set a trap for an AI chatbot: a series of wedding questions he already knew it would get wrong, just to see how wrong. The answers were bad enough to bring straight to the show. In this episode, Sam and Katy break down real AI responses couples are getting right now, and what that misinformation does before a couple ever picks up the phone. You'll learn: Why couples are asking AI instead of Googling, and what changed The real dollar figures AI gave for a Napa wedding, and how far off they were How AI's overconfident answers set couples up for a bad first conversation Two places vendors can leverage to correct the misinformation Two quick newsflashes: AI is changing how couples search. A new generation of buyers is changing what they expect. And a flood of new business owners is changing who you're competing against. Shift how you do business, or watch your traction slip away. If you're feeling like you're flying blind — you're not alone. But you can't afford to wait and see what happens next. So here’s the second PSA: If you love this podcast, then push pause on it and go sign up for our annual State of the Industry panel on Monday, September 14th at 12pm ET. Don't worry…

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