The 90-Day Sprint: Planning Quarters to Get Sh*t Done

About this episode

Sam and Katy discuss the benefits of 90-day sprints for planning and executing business goals effectively.

Your January goals called. They want to know if you're coming back. Mid-year is when most wedding pros quietly abandon the plan and go into reactive mode until the holidays. In this episode, Sam and Katy make the case for 90-day sprints over annual goals, and why right now, in the middle of busy season, is the best time to plan your next quarter. They break down how to pick the right priorities, how to build projects your brain can actually execute, and how getting one extra planning cycle done per year compounds into a serious competitive advantage. You'll learn: Why annual goals fail and what a 90-day sprint does differently How to narrow your focus to the one or two things that actually move the needle What breaking a project down to its smallest tasks does for follow-through Why the vendors pulling ahead right now are planning while everyone else is just surviving

People in this episode

Host: Sam Jacobson

Guest: Katy

Topics covered

• 90-day sprints
• goal planning
• business strategy
• project management
• wedding industry

Keywords

• 90-day sprint
• annual goals
• planning
• business growth
• project execution

More episodes of Own Your Business

• The Upsell Conversation: Adding Value After They've Already booked · June 8, 2026 · 28 min
• The Client Experience Map: Touchpoints That Create Raving Fans · May 25, 2026 · 29 min
• Energy Management for Wedding Season: Protecting Your Peak Performance · May 18, 2026 · 32 min
• Decision Fatigue: Why You're Exhausted and How to Fix It · May 11, 2026 · 34 min
• Client Case Study: Chris J. Evans · May 4, 2026 · 56 min
• Saying "No" Without Guilt: Boundary-Setting for People Pleasers · April 27, 2026 · 28 min