Your inquiries are up, but your excitement about them isn't. What's really going on?
About this episode
Sam and Katy discuss the pitfalls of attracting the wrong clients through ineffective content and how to better understand your ideal audience.
In this episode, Sam and Katy dig into why content that doesn't speak to the right audience keeps filling your calendar with the wrong clients, and what to do about it before you scramble and make it worse. You'll learn: Why chasing what's working for a competitor almost always backfires How AI-written copy makes your messages sound like everyone else's The real reason conversion rates drop when the wrong leads fill your inbox What it takes to understand your ideal client beyond surface details
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