
Why Your Ads Aren't Working (And How to Fix Them)
From OWNR OPS Podcast by Austin Gray @theownerop
May 15, 2026 · 1h 7m
About this episode
In this episode, Austin Gray and guest Jacob Neffendorf discuss common pitfalls in Facebook advertising and provide actionable strategies to improve ad performance.
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator If you're spending money on Facebook ads and getting tire kickers ‚or nothing at all ‚this episode is for you.I brought Jacob Neffendorf back on the show. He runs ads for over 300 land clearing companies across the US. We broke down exactly why most ads fail and what you can do right now to fix it. Here's what we cover: 👉 Why filming your equipment is hurting your cost per lead 👉 The simple 45-second ad formula that's working right now 👉 Why most tire kicker complaints come down to your creative ‚not your market 👉 How calling a lead back in under 5 minutes changes everything 👉 The 4 numbers you need to know to understand if your ads are making you money If you don't know your cost per lead, close rate, or average job size ‚this episode will change that. 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo…
People in this episode
Host: Austin Gray
Guest: Jacob Neffendorf
Topics covered
- Facebook ads
- cost per lead
- advertising strategies
- business growth
- land clearing companies
Keywords
- Facebook ads
- cost per lead
- ad formula
- tire kickers
- business advertising
Sponsors
Jobber, Home Service Bookkeeping Pros, Stryker SEO
More episodes of OWNR OPS Podcast
- How Owner Operators Can Hire Better · June 12, 2026 · 48 min
- The Decision Filter Every Land Clearing Business Owner Needs · June 5, 2026 · 46 min
- OWNR vs. Operator: The Mindset Shift for Scalable Growth · May 29, 2026 · 49 min
- How This 24 YR Old Tree Service OWNR Grew $400k to $850k · May 22, 2026 · 45 min
- The Decision-Making Framework Every Owner-Operator Needs · May 8, 2026 · 37 min
- Solve These 3 Things To Go 0-$1M in Land Clearing · April 30, 2026 · 48 min
Explore listener stats, chart rankings, contacts and more on the OWNR OPS Podcast podcast page.