About this episode

Dr. Jackson Morris discusses building winning football programs through culture, relationships, and a focus on health and performance.

We sit down with Dr. Jackson Morris—Coach Mo, Director of Football Performance at Coastal Carolina University—to talk about what actually builds winning programs: culture, relationships, and the relentless pursuit of excellence both on and off the field. In this Playbook: Four years for the next 40: Mo's mission isn't just rings and diplomas — it's developing leaders. His framework: attitude, discipline, accountability, and love. When every coach, every position staff member, and every athlete speaks the same language, you stop managing individuals and start building a team. Brilliant in the basics: Mo's training philosophy is bastardized conjugate — submaximal, intentional, and sport-specific. His take: a lighter load with great intent beats grinding through a max effort single every time. Best ability is availability. The healthiest team at the end of the year has the best shot at winning. Coach's eye over data collection: Force plates, GPS, and questionnaires all have a place — but Mo's biggest evaluation tool is still watching his guys walk in the door. Subjective and objective data tell you the dosing response. The relationship tells you the why. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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