LONNIE MADDOX - ASSOCIATE DIRECTOR OF FOOTBALL @ USC #156

About this episode

Coach Lonnie Maddox discusses building a strong culture in sports performance and innovative training methods.

We sit down with Coach Maddox — Associate Director of Football Sports Performance at USC, former head strength coach at Alcorn State, and director at Valdosta State — to talk about building culture before chasing strategy, programming with and without resources, and why recovery deserves the same aggression as the weight room. In this Playbook: Standard Over Feelings: At USC, the standard is non-negotiable — and it's written on the shirt Coach Maddox wears every day. When athletes walk out of that locker room, the feelings stay behind. Ingenuity is a Muscle: Coach Maddox spent years at the D2 level doing more with less — bands looped over racks instead of Vertimax machines, creative workarounds instead of premium equipment. Graduating Out of the Protocol: Coach Maddox's hamstring asymmetry protocol isn't set-and-forget — it's a weekly testing system with a clear exit threshold. Isometrics first, then eccentrics, then concentric loading, then oscillatory work. Athletes test every week and when the asymmetry drops to under 10%, they graduate. TeamBuildr ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Coaches, revolutionise your training programs with their cutting-edge platform. Create and…

People in this episode

Host: Manny Silveira

Guest: Lonnie Maddox

Topics covered

• football performance
• strength training
• athlete recovery
• programming
• sports culture

Keywords

• football
• strength coach
• athlete recovery
• training programs
• sports performance

Sponsors

TeamBuildr

Mentioned in this episode

Organizations: USC, Alcorn State, Valdosta State

Products: TeamBuildr

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