How trad wives took over the internet — from 4chan to TikTok

How trad wives took over the internet — from 4chan to TikTok

May 6, 2026 · 59 min

About this episode

The episode explores the origins and rise of the 'tradwife' trend, discussing its implications for gender roles in society.

Where did the "tradwife" trend come from — you know, aside from the 1950s — and why has it become increasingly popular online? Today, we’re talking about not just how men aren’t doing that well, but maybe women aren’t either. This question, of course, is because the (usually) alt-right tradwives supporters have a new girlboss, and it’s Erika Kirk.Journalist Liz Plank joins us to break down the resurgence of these regressive ideas about where women belong and how they should conduct themselves, the trend’s origins (again, aside from in the ‘50s), and why the #tradlife is appealing to people now. Our guest Liz Plank is a journalist, podcaster, and author. She hosts the Boy Problems podcast wherever your listen (or watch on YouTube), the Airplane Mode newsletter, and you can follow her work more broadly at https://www.elizabethplank.com/ or @feministabulous everywhere. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Guest: Liz Plank

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Mentioned in this episode

Organizations: COURIER, 4chan, TikTok

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