Tradwife Influencers: The Performance of Motherhood (And Why It’s Hurting Women)

About this episode

This episode explores the impact of tradwife culture and influencer marketing on perceptions of motherhood and femininity.

This Episode is brought to you by presenting partner, Proton. Your kids deserve privacy before the internet decides otherwise. Give them a clean digital start by reserving a Proton Mail email for them by going to ⁠⁠proton.me/momuncharted ⁠⁠and share this with a friend who needs to hear it. Every child is Born Private, and it should stay that way. What are we really being sold when we scroll? In this episode of Parents Uncharted, Sarah sits down with journalist, author, and Under the Influence podcast host Jo Piazza to unpack the rise of tradwife culture, influencer marketing, and the curated version of motherhood flooding social media. Together, they explore how online content blurs the line between reality and performance- where “authentic” motherhood is often a highly produced brand designed to sell products, lifestyles, and ideologies. From Ballerina Farm to Nara Smith, this conversation dives into: The business behind the tradwife aesthetic Why influencers “strip the labor” out of motherhood The rise of “de-influencing” (that’s still influencing) How social media shapes young girls’ views of femininity, work, and identity The growing need for media literacy- for both parents…

People in this episode

Host: Sarah Adams

Guest: Jo Piazza

Topics covered

• tradwife culture
• influencer marketing
• motherhood
• social media
• media literacy
• femininity
• identity

Keywords

• tradwife
• influencers
• motherhood
• social media
• media literacy
• femininity
• de-influencing

Sponsors

Proton

Mentioned in this episode

Books & works: Under the Influence, Ballerina Farm

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