Telling the Story (of Health)
About this episode
Roberto Monaco shares his transformative journey into health through storytelling and communication.
In this episode we have a fun and engaging conversation with Roberto Monaco about his journey into health through artful communication as well as his own touching personal story with chiropractic. Roberto Monaco didn't learn storytelling and the science of influence in a classroom. He learned them during one of the most challenging seasons of his life. After leaving a corporate finance job in Brazil in search of greater purpose, he found himself in the U.S., working as a field speaker for the Anthony Robbins Companies. The job? Book talks. Deliver them. And close high-ticket sales on 100% commission. But in those early months, Roberto struggled. Despite enthusiastic feedback, he couldn't close. Stressed and frustrated, he hit a breaking point—one that landed him in the hospital with unexplained pain. The diagnosis: stress. The real cause? A belief that he loved speaking… but hated selling. That moment sparked a complete transformation. He didn't just shift his mindset from "selling" to "serving." He dove into everything he could find on psychology, persuasion, public speaking, and influence. One pattern became clear: the most powerful communicators didn't rely on knowledge or…
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