About this episode

In this episode, Paul Higgins discusses the Decision Call format and its effectiveness in addressing common challenges faced by various SaaS businesses.

Working hard on the wrong thing and you can feel it, but you can't see it from inside the jar. In this episode, I break down the Decision Call format, what it is, why it works, and the pattern showing up across four very different SaaS partner businesses I ran calls with recently. One was a Microsoft partner at $800K running two business models pretending to be one. One was a Salesforce solopreneur serving nonprofits who couldn't pay her real rate. One was a NetSuite partner whose revenue had dropped from $75K a month to under $15K. One was a Zoho partner building bespoke AI with no packaged offer. Different platforms, different countries, same problem. If you're stuck on your number one challenge and need clarity to act on it, this one is for you. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 683 - Get Specific, Get Rich, or Get Out with Jay McBain Check out more episodes of the Paul Higgins Podcast Subscribe to our YouTube channel: @PaulHigginsMentoring Join our newsletter Suggested resources

More episodes of Paul Higgins Podcast

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• 685 - Why Your Client Will Ask for 5 on 60 Next Month · May 25, 2026 · 5 min
• 683- Get Specific, Get Rich, or Get Out with Jay McBain · May 14, 2026 · 45 min
• 682 - 82% of Tech Partners Are Not AI Ready Are You · May 11, 2026 · 5 min
• 680 - The 28 Moments Your Clients Use to Choose Without You · April 27, 2026 · 6 min

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