About this episode

This episode discusses the transition from print to digital publishing, featuring a case study of Brew Your Own Magazine's successful migration.

Cutting the cord on your print edition is the scariest operational decision you can make as a publisher. Even when the writing is on the wall, and skyrocketing paper, ink, and fulfillment costs are eating your margins alive, the fear of losing legacy subscribers and fleeing advertisers keeps many publishers completely paralyzed. In this episode, Pete sits down with Wally, partner at digital agency 50 Fish, to walk through a real-world case study of a 30-year-old legacy enthusiast publication, Brew Your Own Magazine, that pulled the plug on print and successfully migrated to a 100% digital-only model using Leaky Paywall. They dissect the exact multi-month blueprint used to transition legacy print readers, how they protected their ad revenue by leveraging trackable digital flipbooks, why they had to tear down their old magazine department navigation for a topical SEO architecture, and a brilliant operational hack using Leaky Paywall's Lead-In extension to explode their free registration list. If print overhead is a ticking clock for your business, this episode is your tactical guide to life after paper. What You’ll Learn in This Episode The Reality of the Churn: You’ll find out…

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