EP176【創業現場】二代傳承如何用新思維優化品牌?傳統點心也能找到新型態的定位與價值| feat.明宏拔絲地瓜

EP176【創業現場】二代傳承如何用新思維優化品牌?傳統點心也能找到新型態的定位與價值| feat.明宏拔絲地瓜

From PeiPeiTalks by Founder of Yellow Monday

December 14, 2025 · 53 min

About this episode

The episode discusses how to innovate traditional snacks and optimize brand management through new thinking in the context of second-generation inheritance.

【 打造餐廳專屬線上名片!Next Kitchen 助你品牌質感升級 】 還在用 IG 當官網嗎?是時候給你的餐廳一個專屬的家了! Next Kitchen 推出專為餐飲店家設計的 「品牌網頁計劃」 ,幫你輕鬆建立具備專業形象的官網。 零技術門檻:不用懂技術,填寫表單,專人為你建置 超高 CP 值:2026/03/31 前 「完全免費試用」 如何報名參加品牌網頁計畫? 立即加入 LINE 官方: https://lin.ee/4QIreBY 並輸入「pei」,取得表單,立即啟動製作! 看更多品牌網頁服務細節: https://tr.ee/qao1lj 🌼 這集邀請到明宏拔絲地瓜的 Anny 來分享:怎麼把傳統點心再創新?拔絲地瓜這個品項可以怎麼做到與眾不同?二代傳承的挑戰?和父母溝通最辛苦的地方是什麼?又怎麼將品牌和內部經營優化! ✨ About Guest ✨ 【明宏拔絲地瓜】 Instagram:https://www.instagram.com/mh_sweetpotatos/ ✨ About Host ✨ 【Yellow Monday】 Website:https://yellowmonday.com.tw/ Instagram:https://www.instagram.com/yellowmonday_coffee/ 民生店官方Line: https://lin.ee/bbznUr3 古亭店官方Line:https://lin.ee/t72zGvo 【PeiPeiTalks】 Instagram:https://www.instagram.com/peipeitalks/ 歡迎合作邀約:peipeitalks2021@gmail.com 🌼 如果你喜歡這個節目,歡迎你 小額贊助 支持我繼續創作! https://open.firstory.me/join/peipeitalks Powered by Firstory Hosting

People in this episode

Host: Founder of Yellow Monday

Guest: Anny

Topics covered

  • brand optimization
  • traditional snacks
  • second generation inheritance
  • innovation
  • restaurant marketing

Keywords

  • traditional snacks
  • brand optimization
  • restaurant marketing
  • second generation
  • innovation

Sponsors

Next Kitchen

Mentioned in this episode

Organizations: Next Kitchen

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