Converting Leads to Paying Patients - Your Conversion System

Converting Leads to Paying Patients - Your Conversion System

From Pelvic PT Rising by Nicole Cozean, PT, DPT, WCS & Jesse Cozean

June 11, 2026 · 25 min

About this episode

This episode discusses strategies for converting leads into paying patients and common mistakes practice owners make.

Getting leads is only the first step. The next part is turning those leads into paying patients. And this is where many of us struggle. In this episode, we break down the conversion system that takes someone from "I'm interested" to actually showing up for an evaluation. We cover: Why scripts are only a small part of conversion The biggest follow-up mistakes practice owners make Why texting isn't enough The power of getting people on th...

People in this episode

Hosts: Nicole Cozean, Jesse Cozean

Topics covered

  • lead conversion
  • patient engagement
  • practice management
  • follow-up strategies
  • communication techniques

Keywords

  • conversion system
  • leads
  • paying patients
  • follow-up mistakes
  • communication
  • scripts
  • texting

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