Is Your Problem Supply or Demand?

Is Your Problem Supply or Demand?

From Pelvic PT Rising by Nicole Cozean, PT, DPT, WCS & Jesse Cozean

April 30, 2026 · 22 min

About this episode

The episode discusses the importance of understanding whether supply or demand is the main issue in a business to effectively address growth challenges.

Is supply or demand the bigger problem in your business? Because if you don’t know the answer to that… You’re probably working on the wrong thing. We see this all the time. Business owners are busy, putting in effort, trying to grow… …but focusing on an area that isn’t actually the bottleneck. In this episode, we simplify everything down to one core concept: supply vs demand. 👉 Supply = how many patient visits you can actually provide 👉 Demand = how many people want to be on your ...

People in this episode

Hosts: Nicole Cozean, Jesse Cozean

Topics covered

  • business growth
  • supply and demand
  • patient visits
  • bottleneck analysis
  • healthcare business

Keywords

  • supply
  • demand
  • business owners
  • patient visits
  • growth
  • bottleneck

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