How to plan a theme for your business event

How to plan a theme for your business event

October 9, 2025 · 19 min

About this episode

Penny Haslam shares practical advice on planning a memorable theme for business events.

Penny Haslam Podcast - How to plan a theme for your business event. Penny unpacks how to plan a theme that makes your business event truly memorable. Whether you’re running a company away day, an all-staff conference or a client gathering, she shares practical advice on creating a theme that connects, inspires and delivers lasting impact. Drawing on her experience speaking at hundreds of events, Penny reveals the common pitfalls organisers fall into — and how to avoid them. She explains how t...

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Host: Penny Haslam

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