
Bruce Friedrich discusses market-driven solutions to reduce global meat consumption and the evolution of his views on animal rights.
Levitt rarely interviews advocates, but the founder of the Good Food Institute is different. Once an outspoken — and sometimes outlandish — animal-rights activist, Bruce has come to believe that market-driven innovation and scientific advancement are the best ways to reduce global meat consumption. Steve and Bruce talk about the negative externalities of factory-farmed meat, and why Bruce gave up antics like streaking at Buckingham Palace. This episode originally aired on May 28th, 2021.
Host: Steve Levitt
Guest: Bruce Friedrich
Organizations: Good Food Institute
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