29. Bruce Friedrich Thinks There’s a Better Way to Eat Meat

29. Bruce Friedrich Thinks There’s a Better Way to Eat Meat

July 3, 2026 · 45 min · Episode 29

About this episode

Bruce Friedrich discusses market-driven solutions to reduce global meat consumption and the evolution of his views on animal rights.

Levitt rarely interviews advocates, but the founder of the Good Food Institute is different. Once an outspoken — and sometimes outlandish — animal-rights activist, Bruce has come to believe that market-driven innovation and scientific advancement are the best ways to reduce global meat consumption. Steve and Bruce talk about the negative externalities of factory-farmed meat, and why Bruce gave up antics like streaking at Buckingham Palace. This episode originally aired on May 28th, 2021.

People in this episode

Host: Steve Levitt

Guest: Bruce Friedrich

Topics covered

Keywords

Mentioned in this episode

Organizations: Good Food Institute

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