How to Build a Side Hustle Dirt Business: Don’t Do it, But If You Must..

How to Build a Side Hustle Dirt Business: Don’t Do it, But If You Must..

April 22, 2026 · 59 min · Season 3 · Episode 59

About this episode

Keaton Turner shares insights on building a side hustle in the dirt business, emphasizing sales strategies and mindset.

In this episode, Keaton Turner discusses his motivation, introduces guests, and references a Shinedown song about second chances. He shares family anecdotes and the story of reconnecting with Nathan, a former employee with a side business. Keaton offers equipment buying advice, suggesting rental alternatives and building rapport with staff. The focus shifts to sales, emphasizing viable leads, steady work, and dealer relationships. He highlights the benefits of an abundance mindset, balancing side hustles, and leveraging strengths. The episode concludes with family updates and insights on selling depreciating assets.

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