Season 4, Ep. 9: Cowboy to CEO, Shooting from the Hip Gets You Killed

Season 4, Ep. 9: Cowboy to CEO, Shooting from the Hip Gets You Killed

July 12, 2026 · 48 min · Season 4 · Episode 9

About this episode

Keaton Turner discusses his transition from cowboy to businessman, emphasizing leadership and strategic planning.

In this episode, Keaton Turner reflects on personal connections and the thrill of an upcoming UFC event. He shares weekend activities like buying split wood and his transition from cowboy to businessman, introducing the song "Cowboys Never Die." Keaton discusses the challenges of being a cowboy in business, contrasting small business owners with executives. He highlights successful leadership traits, emphasizing delegation, training, and efficient teams. Keaton advises against cowboy mode, promoting strategic problem-solving and planning. He explores achieving business autonomy and reducing owner dependency, encouraging listeners to engage with the Per Diem hotline.

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