From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why
About this episode
The episode discusses how a DTC brand scaled its revenue while maintaining ad spend efficiency, featuring insights from Growth Strategist Ricardo Pouwels.
Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi What happens when the channels you think are driving growth are actually just taking credit for demand you already created? Today we are breaking down how one premium DTC brand escaped inefficient bottom-of-funnel spending and scaled without sacrificing efficiency. I’m joined by Ricardo Pouwels, Growth Strategist at Tier 11, to revisit the next chapter of a case study we shared earlier. We unpack how the team expanded from managing only Meta and TikTok to increasing Amazon units sold by 63%, and improving overall customer acquisition efficiency. We’ll talk about why brand search campaigns often hide the real performance story, how reallocating budget into Meta, native ads, and connected TV created more demand, and why patience with attribution windows matters. In this episode, you’ll learn: - Why brand search campaigns can hide true marketing performance - How cutting Amazon ad spend increased sales volume - The importance of tracking blended CAC and MER - Why channel-specific ROAS targets limit growth - How Meta…
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