About this episode

The episode discusses the importance of understanding marketing performance indicators to optimize ad spend and improve revenue generation.

Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi Are you making six-figure ad spend decisions with incomplete data? If you can't confidently explain which marketing channels are actually driving revenue, you're probably wasting budget without realizing it. In today’s episode, I'm reviewing a real case study from one of our discovery calls: a nine-year-old, $13 million premium home wellness brand selling $10,000 to $20,000 systems. Their nCAC had climbed to $2,800 in the US, nearly double what they're paying in Canada, and most of their calls happen on the phone. I'm breaking down exactly what's driving that number up. I'll also walk through what we'll fix first, how we'll shift budget without tanking revenue, and why 30 creatives a month is the new baseline. If you want this kind of thing done for your business, head over to tiereleven.com/apply What you’ll learn: - How rising nCAC signals a scaling problem in Meta Ads and Google Ads - Why high-ticket products require creative diversification to convert - How offline conversion tracking improves attribution accuracy - Why relying on Google demand capture…

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