About this episode

Bernard Kelvin Clive discusses how technology, particularly AI, is changing the branding landscape and the importance of adaptation in a fast-changing world.

The Brand Game Changer “The world is fast changing, and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion.” — Bernard Kelvin Clive A few months ago, my team was racing against the clock to prepare for an event. The kind of preparation where everything that can wait, waits, and everything that can’t lands on your table at the same time. One of the things on that table was a flyer. We needed it fast, and we needed it good. So we did what we’ve always done. We engaged an external designer, sent over the brief, and gave them roughly twenty-four hours to turn it around. Fair enough. Twenty-four hours for a professional flyer, with the event breathing down our necks, felt reasonable. The designer came back with a sample. Our events team, the ones who live and breathe the small details, started going through it the way event people do. “I don’t like this here.” “Can we move that there?” “This colour isn’t speaking.” Normal back and forth. We sent the corrections across, and the designer told us to expect the update in a few hours, maybe the full twenty-four again. While we…

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