From Selling Hats Out of a Trunk to LeBron, Beyoncé & Conor McGregor with Keith James
About this episode
Keith James shares his journey from selling hats out of a trunk to building a luxury fashion brand worn by celebrities.
In this bonus episode of Perspektives with Bank , Big Bank sits down with entrepreneur and luxury designer Keith James to discuss the remarkable journey of building a premium fashion brand from the ground up. Keith reflects on growing up in a small town in North Carolina, drawing inspiration from his mother's sense of style, and transitioning from dreams of playing basketball to becoming an entrepreneur. He shares how selling fedoras from the trunk of his car in Atlanta evolved into a globally recognized luxury hat brand worn by icons including LeBron James, Floyd Mayweather Jr., Conor McGregor, and Beyoncé, while revealing the mindset and sacrifices required to achieve long-term success. The conversation explores entrepreneurship, wealth building, and creating a lasting legacy, as Keith discusses Atlanta's hustle culture, navigating trust and betrayal in business, distinguishing wealth from income, and scaling a company through strategic reinvestment. He also explains the inspiration behind his signature red-bottom hats, why he chose to build a family-name brand, the realities of gatekeeping in the fashion industry, and his vision for expanding into luxury bags…
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