About this episode

Casey Lewis discusses the evolution of pest control search strategies in the age of AI and voice search.

Season 5, Episode 16: Traditional SEO Is Not Dead — But Pest Control Search Has Changed Forever For years, pest control companies have focused on the traditional SEO playbook: on-page optimization, service pages, city pages, schema code, backlinks, reviews, and Google Business Profile. Those strategies still matter, but the way consumers find local pest control companies is changing fast. In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis discusses how AI Overviews, ChatGPT, Apple Siri, Google Voice Search, Apple Maps, and other search tools are reshaping the way homeowners and commercial buyers choose a pest control company. The big question is this: if form fill leads are declining but the overall demand for pest control continues to grow, where are those consumers going? The answer is that customers are searching differently. They are asking questions, using voice assistants, comparing companies through AI-generated answers, clicking to call from maps, checking reviews, and making decisions before they ever fill out a form on your website. This episode explains why pest control companies need to move beyond the old “rank and wait” SEO model and…

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