
Dominic Hodgson discusses the two key factors that drive profitability in pet care businesses: payroll and pricing, and why many owners hesitate to adjust them.
Are you focusing on the small stuff in your business… while ignoring the two things that actually determine your profit? When was the last time you seriously reviewed your pricing — not just for a once-a-year increase — but as an ongoing strategy? And if labour and pricing are the only two levers that truly move cashflow, valuation, and long-term freedom… why do so many owners hesitate to pull them? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom builds on a powerful conversation with Teija Heikkilä from Pet Vet M&A and breaks down what really drives profitability in pet care businesses. According to Teija, there are only two big levers that materially move business value: payroll and pricing. Dom unpacks what that means in practical terms — from understanding labour ratios and eliminating inefficiencies, to getting comfortable charging what your services are actually worth. Along the way, he shares lessons from Disney’s premium pricing evolution, the psychology of fear around rate increases, and why underpricing doesn’t make you an ethical owner, but instead limits your ability to build a better facility, hire better staff, and create better outcomes…
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