The Question Behind the Question - Field Training with Jennifer Muszik

About this episode

In this episode, Jonathan Kaskey discusses with Jennifer Muszik the importance of understanding the underlying needs of customers in pharmaceutical sales.

What separates a good pharma sales rep from a great one? According to Jennifer Muszik, it's the ability to understand the question behind the question — the real need behind what a customer is asking. In this episode, Jonathan Kaskey sits down with Jennifer Muszik, Head of Learning & Development at Alkermes and board member of LTEN, to unpack what it takes to build world-class training programs in the pharmaceutical industry. Jennifer shares her journey from 17 years at Pfizer to leading ...

People in this episode

Host: Jonathan Kaskey

Guest: Jennifer Muszik

Topics covered

• pharmaceutical sales
• training programs
• customer needs
• sales strategies
• career development

Keywords

• pharma sales
• training
• customer questions
• sales rep
• Alkermes
• Pfizer
• LTEN

Mentioned in this episode

Organizations: Alkermes, Pfizer, LTEN

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