About this episode

In this episode, Jonathan Kaskey discusses with Jennifer Muszik the importance of understanding the underlying needs of customers in pharmaceutical sales.

What separates a good pharma sales rep from a great one? According to Jennifer Muszik, it's the ability to understand the question behind the question — the real need behind what a customer is asking. In this episode, Jonathan Kaskey sits down with Jennifer Muszik, Head of Learning & Development at Alkermes and board member of LTEN, to unpack what it takes to build world-class training programs in the pharmaceutical industry. Jennifer shares her journey from 17 years at Pfizer to leading ...

People in this episode

Host: Jonathan Kaskey

Guest: Jennifer Muszik

Topics covered

• pharmaceutical sales
• training programs
• customer needs
• sales strategies
• career development

Keywords

• pharma sales
• training
• customer questions
• sales rep
• Alkermes
• Pfizer
• LTEN

Mentioned in this episode

Organizations: Alkermes, Pfizer, LTEN

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