The Power of Partnership: Co-Branding for Independent Pharmacy Growth  | Cardinal Health™ Counter Talk™ Podcast

The Power of Partnership: Co-Branding for Independent Pharmacy Growth | Cardinal Health™ Counter Talk™ Podcast

May 6, 2026 · 36 min · Episode 2502

About this episode

This episode discusses the benefits of co-branding for independent pharmacies with insights from industry experts.

On this episode of the Cardinal Health™ Counter Talk™ Podcast, host Jason Callori explores the benefits of co-branding your pharmacy with the Medicine Shoppe International, Inc. (MSI) franchise. The episode features Tony Ibrahim, a multi-store owner with the Medicine Shoppe® Pharmacy network, and Lance Mindt, a MSI Franchise Business Consultant. Tony and Lance discuss how pharmacies can benefit from co-branding their stores while maintaining their local brand identity through the co-branding model. Learn how independent pharmacies can preserve their local identity, streamline operations and foster growth while gaining the support and expertise of a national franchise. Click here to learn more about co-branding.

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