Emergency Pod: A Pickleball Brand Just Sold for MILLIONS

About this episode

The episode discusses the acquisition of Bread & Butter by Selkirk and its implications for the pickleball community.

Emergency pod time. Bread & Butter has officially been acquired by Selkirk, and the pickleball world immediately exploded with questions. So Zane and Nico brought Doug Sapusek on the podcast immediately to talk about the deal, the future of Bread & Butter, and whether the brand is about to change forever. Doug breaks down: - Why he said yes to Selkirk - Whether Bread & Butter will keep its identity - The future of Bread & Butter paddles and apparel - What Selkirk actually wanted from the acquisition - The realities of scaling a pickleball company - Why more acquisitions could be coming Plus: - Doug joins shirtless from a hot tub - Paddle nerd tournament leaks - Malaysia pickleball talk - Nico gets invited to Florida - Zane talks pickleball drama and growing the game Let us know what YOU think in the comments 👇 Be the first to try Zane's new course here: https://tzpickleball.com/ Check out Zane's Pro Pickleball Talk channel on Discord: https://discord.gg/wzNVADmZb #Pickleball #PPATour #PickleballPodcast Leave your voicemail for the PicklePod at (512) 200 - 4299 ------------------ Like the ep? Do us a favor: subscribe to our channel and leave a review on Apple or Spotify…

People in this episode

Hosts: Zane, Nico

Guest: Doug Sapusek

Topics covered

• pickleball acquisition
• Bread & Butter
• Selkirk
• pickleball industry
• future of brands
• pickleball drama

Keywords

• pickleball
• acquisition
• Bread & Butter
• Selkirk
• Doug Sapusek
• pickleball paddles
• pickleball apparel
• scaling companies
• pickleball drama

Mentioned in this episode

Organizations: Bread & Butter, Selkirk, PPATour

Places: Florida, Malaysia

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