Carlsberg satser på Ukraine

Carlsberg satser på Ukraine

From Pilestræde by Berlingske

May 20, 2026 · 27 min

About this episode

Carlsberg is shifting its focus to Ukraine after exiting the Russian market, exploring the challenges and opportunities of doing business in a war-torn country.

Da krigen i Ukraine brød ud, tøvede Carlsberg med at forlade det russiske marked.  I dag kalder topchef Jacob Aarup-Andersen Rusland for »et lukket kapitel«. Nu vil Carlsberg satse på Ukraine, som er et af de vigtigste markeder i Østeuropa for den danske virksomhed. Men hvordan driver man forretning i et krigshærget land? Og hvad får Carlsberg ud af at være i Ukraine? Gæst: Lasse Friis, erhvervsjournalist på Berlingske. Vært: Julie Lindhardt Høimark See omnystudio.com/listener for privacy information.

People in this episode

Host: Julie Lindhardt Høimark

Guest: Lasse Friis

Topics covered

  • business in Ukraine
  • Carlsberg
  • Russian market exit
  • war impact on business
  • Eastern Europe markets

Keywords

  • Carlsberg
  • Ukraine
  • business strategy
  • war economy
  • Eastern Europe
  • Jacob Aarup-Andersen
  • Lasse Friis

Mentioned in this episode

Organizations: Carlsberg

Places: Ukraine, Rusland

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