About this episode

The episode discusses the backlash against Kolohe Andino within surf culture and the implications of his comments on the modern surf industry.

Why is everyone mad at Kolohe Andino? This week on Pinch My Salt, Sterling Spencer and Cousin Ryan break down the Kolohe Andino drama, the backlash inside surf culture, his comments about the modern surf industry, and why some surfers are questioning the former Target and Nike-sponsored pro surfer’s new direction. We get into Kolohe Andino’s surf film, the criticism that it was heavily inspired by an older Joe G. surf movie, the “core lord” complaints Sterling says started coming in, and the bigger question: can a surfer who benefited from huge mainstream sponsorships now criticize what surfing has become?From Kolohe Andino, Target, Nike and surf industry politics to Tom Curren, Kelly Slater, Jamie O’Brien, John John Florence, Dane Reynolds, surf brands, pro surfer sponsorships, surf films, surf media, vlogging and the loss of mystery in surfing, this episode gets into what “core” even means anymore. Sterling and Ryan debate whether Kolohe is being hypocritical, whether the surf world is being too hard on him, and whether he’s actually one of the few surfers trying to bring creativity, style and real surf culture back.The boys also get into Tom Curren’s legendary surf aura, why…

People in this episode

Hosts: Sterling Spencer, Cousin Ryan

Topics covered

• Kolohe Andino drama
• surf culture backlash
• modern surf industry
• pro surfer sponsorships
• surf films
• creativity in surfing

Keywords

• Kolohe Andino
• surf culture
• pro surfers
• sponsorship
• surf films
• creativity
• core lord
• Gen Z surf culture

Mentioned in this episode

Organizations: Target, Nike, surf brands, surf media

Books & works: Joe G. surf movie

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