About this episode

JP Laqueur discusses the importance of culture as a competitive advantage in B2B marketing.

Learn from JP Laqueur, Senior Vice President Marketing at DataBank, about why culture, not tactics, is the most durable competitive advantage in B2B.

People in this episode

Guest: JP Laqueur

Topics covered

• business strategy
• company culture
• B2B marketing
• competitive advantage
• leadership

Keywords

• strategy
• culture
• B2B
• marketing
• competitive advantage

Mentioned in this episode

Organizations: DataBank

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