About this episode

This episode discusses how to protect and monetize product ideas with insights from a veteran patent attorney.

Every great product starts with an idea. As that idea moves from concept to prototype to market, protecting the value behind it becomes an important part of the development process. In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with veteran patent attorney Craige Thompson of Thompson Patent Law. With over 26 years of experience, Craige breaks down why traditional patent searches are broken and introduces his interactive "Lightning Prior Art Search". We also dive deep into the real math behind intellectual property, exploring how to calculate the future value of your patent before you even start selling. Plus, discover how the Amazon Apex program has completely changed the game for e-commerce sellers looking to stop infringers without spending millions in legal fees. Finally, we tackle the reality of AI in product development what it’s good for, where it fails, and why it won’t be replacing patent attorneys or product designers anytime soon. Head over to https://thompsonpatentlaw.com/52launch to claim Craige's "100x ROI Calculator," free training videos, and business planning worksheets. Ready to bring your product to…

People in this episode

Host: Jack Dalton

Guest: Craige Thompson

Topics covered

• product development
• intellectual property
• patent law
• e-commerce
• AI in product design

Keywords

• product idea
• patent attorney
• intellectual property
• Amazon Apex program
• AI in product development

Mentioned in this episode

Organizations: Thompson Patent Law, Amazon Apex, 52 Launch

More episodes of Pitch to Product

• Why "Easy" Product Launches Can Cost You $300,000+ In Mistakes · July 20, 2026 · 7 min
• Turning an Idea into Reality: Why Building a Dream Takes Real Work · July 16, 2026 · 37 min
• When to File a Provisional Patent: A Guide for Inventors · June 17, 2026 · 29 min

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