People, Processes, Platform — Why Most Tech Transformations Collapse | Dusty Gulleson

About this episode

Dusty Gulleson discusses the critical importance of prioritizing people in digital transformations and the challenges faced by mission-driven organizations in adopting technology.

Most digital transformations fail at the people layer, not the technology layer. After 25+ years and 400+ clients, Dusty Gulleson, CEO of Tectonic, has seen the same pattern repeat: organizations start with the platform, force the processes and the people to follow, and watch the transformation collapse. In this episode of Pivoting to Technology Adoption, host Donna P. Mitchell sits down with Dusty Gulleson — CEO of Tectonic (formerly eResources), 25+ years of enterprise transformation leadership, and an expert in mission-driven technology adoption. Dusty has built the firm into a 100+ person company without outside capital, scaling across the United States, Canada, and Europe with clients including Stanford, Google, and Pacific Gas and Electric. His framework is direct: People first. Processes second. Platform third. Anything else falls apart. In this conversation, Dusty walks through why AI adoption is failing today, what governance actually looks like for mission-driven organizations, and the dignity-of-work question every executive needs to confront before AI flattens entire C-suite roles. TOPICS COVERED: • Why most companies start with the platform — and why that's the…

People in this episode

Host: Donna P. Mitchell

Guest: Dusty Gulleson

Topics covered

• digital transformation
• technology adoption
• people processes
• AI governance
• mission-driven organizations
• C-suite roles

Keywords

• digital transformation
• technology adoption
• people processes
• AI governance
• mission-driven organizations
• C-suite
• Dusty Gulleson

Mentioned in this episode

Organizations: Tectonic, Stanford, Google, Pacific Gas and Electric

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