70 years old and 'restarting': Shakey’s Pizza VP outlines fresh strategy for expansion

About this episode

Mandy Detwiler interviews Sonia Barajas-Najera about Shakey's Pizza's new expansion strategy and flagship location.

In this episode of the Pizza Marketplace podcast, host Mandy Detwiler, editor of Pizza Marketplace, chats with Sonia Barajas-Najera, vice president of franchise administration for Shakey's Pizza. Shakey's began franchising in the 1950s shortly after it was founded. After a number of ownership changes, the brand currently has 43 units. There's a new flagship in Culver City that took two years to design and create, Barajas-Najera said, and has been well received by consumers who enjoy the resta...

People in this episode

Host: Mandy Detwiler

Guest: Sonia Barajas-Najera

Topics covered

• franchising
• restaurant strategy
• business expansion
• consumer reception
• brand history

Keywords

• Shakey's Pizza
• franchising
• expansion strategy
• restaurant design
• consumer feedback

Mentioned in this episode

Organizations: Shakey's Pizza

Places: Culver City

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