About this episode

Ryan Serhant discusses the growth of his real estate brokerage SERHANT. during challenging market conditions.

Real estate's most-followed founder sits down with Andrew Flachner — and nothing is off-limits. Ryan Serhant is the CEO and founder of SERHANT., the most followed real estate brokerage in the world with over 10 million social followers, operations across 16 states, thousands of agents, a Netflix series, and multiple bestselling books. He started his career doing hand modeling gigs to pay rent and entered real estate the day Lehman Brothers filed for bankruptcy. What followed is one of the most intentional brand-building stories in the industry's history. In this episode of Playmakers, Andrew Flachner — host and CEO of RealScout — sits down with Ryan for a conversation that's part masterclass, part manifesto. Ryan breaks down why he launched SERHANT. in the middle of COVID, how he built a zero-CAC brokerage growing at 104% year over year, and why the future of real estate comes down to one word: person. What you'll hear in this episode: - Why Ryan launched his brokerage during COVID — and how he lost $73M in deals the day New York went into lockdown - The "person vs. property" philosophy that separates SERHANT. from every other brokerage - How Simple, SERHANT.'s AI-native…

People in this episode

Host: Andrew Flachner

Guest: Ryan Serhant

Topics covered

• real estate
• entrepreneurship
• brand building
• COVID-19
• customer acquisition
• media strategy

Keywords

• real estate
• SERHANT.
• Ryan Serhant
• COVID-19
• customer acquisition cost
• brand building
• media strategy

Mentioned in this episode

Organizations: SERHANT., Netflix, Lehman Brothers, RealScout

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