About this episode

Guy Gal discusses the challenges of traditional brokerages and how Side provides a solution for real estate agents seeking true business ownership.

The best agents in real estate do everything — originate leads, close deals, build teams, set standards, carry the costs — and still don't own the business they're running. That's the broken system Guy Gal set out to fix. Guy Gal is the CEO and co-founder of Side, the largest brokerage most people have never heard of — and that's entirely by design. Side operates as an invisible, white-label brokerage, giving top-producing agents and teams the infrastructure, compliance, and technology they need to step into true business ownership without the overhead that's historically made that impossible. In this episode of Playmakers, Andrew Flachner, CEO of RealScout, sits down with his longtime friend Guy Gal for a candid conversation about what's really broken in traditional brokerages, why teams are actually small businesses in disguise, and what it means to build something that lasts. If you're a top producer tired of creating value for someone else's equity, this episode will change the way you think about your business. What you'll hear in this episode: - Why productive agents run a business - How Side became the first "broker as a service" and what that actually means for agents…

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