499 - Why I’m Live Streaming the Making of My Podcast

About this episode

Cliff Ravenscraft discusses his new strategy of live streaming the process of making his podcast while maintaining its audio-only format.

In this episode, I share the thinking behind my new live streaming and video content strategy. For the past several months, I’ve been very clear that Podcast Answer Man is an audio-only podcast, and that is still true. I remain a strong advocate for creating audio content that is designed first and foremost for the person who will listen later, away from the screen, in the flow of their real life. At the same time, I’ve always loved video and live streaming. In fact, I used to host “Live Show Thursdays” years ago, where people could sit in virtually and watch me record podcasts in the studio. This new strategy feels like the 2026 version of letting people sit in the studio with me. The key distinction I make in this episode is the difference between creating video content and creating a video podcast. I do not want to turn Podcast Answer Man into a polished video show. I do want to create compelling video content around the process of making the audio podcast. In this episode, I talk about three problems this strategy solves. First, there are thousands of people who used to listen to my shows who are no longer subscribed, even though many of them are still connected with me on…

People in this episode

Host: Cliff Ravenscraft

Topics covered

• live streaming
• video content strategy
• podcasting
• audience engagement
• content creation

Keywords

• live streaming
• podcast
• video content
• audience
• content strategy
• engagement
• Podcast Answer Man

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