About this episode

The episode discusses how to evolve your professional identity and content strategy when your business has outgrown its original focus.

What happens when your work has evolved, but the market still associates you with an earlier version of your professional identity? In this episode, I explore how to use the content you create to intentionally change what people know you for, especially when your current work is profitable enough to keep postponing the work you most want to become known for. This episode was inspired by a powerful question that someone brought to a hot seat in one of my mastermind groups. This entrepreneur already had a successful service-based business, plenty of client work, an established content platform, a proven ability to create compelling content, and an audience that had previously generated attention and passive revenue. His problem was not a lack of ideas, ability, equipment, opportunity, or an existing audience. The deeper issue was that there was no immediate pain demanding that he create content. His current business was working, his income needs were being met, and client work continued to arrive. As a result, content remained in the category of “eventually.” Three Strategic Functions Your Content Can Serve Positioning Direction Service Without Sacrificing Strategy Consistency Is…

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