Apple Podcast Video Update, Should You Add Video?

Apple Podcast Video Update, Should You Add Video?

From Podcast Authority Architect by Jenn Dragonette

February 21, 2026 · 28 min

About this episode

This episode discusses the implications of Apple Podcasts introducing video capabilities and what it means for audio-only podcasters.

Are you feeling that familiar panic as Apple announces video capabilities for podcasts? I get it, you're sitting there thinking, "I'm an audio-only podcaster!" But before you start hyperventilating about having to show up on camera, let's talk about what this really means for your show. Apple just dropped the news that video is coming to their podcast platform this spring, joining Spotify in the video game. And while part of me wants to celebrate this upgrade, another part of me is concerned about what this means for the magic of audio-only content. GRAB A PODCAST CPR AUDIT HERE The Reality Check You Need Here's what's happening: if you're going to make the effort to record video for Apple Podcasts, you might as well set yourself up to win on YouTube too. But, and this is a big but, you cannot just take your full podcast episode and slap it on YouTube expecting it to perform. It won't work, and it might actually hurt your channel. GRAB A PODCAST CPR AUDIT HERE Your 15-Minute Action Step Before you get swept up in the video excitement, determine what it will actually take for you to show up on video: What changes to your recording setup? How much additional editing time? What…

People in this episode

Host: Jenn Dragonette

Topics covered

  • podcast video capabilities
  • audio-only content
  • YouTube strategy
  • podcast marketing
  • Apple Podcasts

Keywords

  • Apple Podcasts
  • video podcasting
  • audio content
  • YouTube
  • podcast strategy

Mentioned in this episode

Organizations: Apple, Spotify, YouTube

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