How Substack Actually Converts (And Why Podcasters Are the Best Positioned to Win)

About this episode

The episode discusses how Substack converts into revenue and why podcasters are well-positioned to succeed on the platform.

Join Y ana's Viral Notes Creator + QUEST HERE In Part 2 of my conversation with Yana, we get into the part most people never talk about. Not just how to show up on Substack, but how it actually converts into real revenue and why podcasters are uniquely positioned to win on this platform. Yana's free-to-play conversion rate sits at 10%. The industry average is 1 to 3%. We break down why Substack attracts subscribers who are already ready to buy, how the recommendation feature grows your list on autopilot, and what it actually takes to engage on the platform without it becoming another full-time job. We also get into automation. Yana built a system that takes her Substack content and distributes it across Instagram, TikTok, Pinterest, LinkedIn, and YouTube without her having to touch any of it. And for podcasters specifically, she makes the case that your episode archive is already a content library and a product waiting to be built. CONNECT WITH YANA Join Y ana's Viral Notes Creator + QUEST HERE Unplugged with Yana (Substack) HERE CONNECT WITH JENN Ready to take your next step toward building a business from story? Head over to Substack to join the community or book your podcast…

People in this episode

Host: Jenn Dragonette

Guest: Yana

Topics covered

• Substack
• podcasting
• content distribution
• revenue generation
• automation

Keywords

• Substack
• podcasters
• revenue
• automation
• content distribution

Mentioned in this episode

Organizations: Substack, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Podcast CPR

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