About this episode

The episode discusses evolving SEO strategies for podcasters with a focus on local businesses and the impact of AI on content creation.

SEO is evolving fast, and if you're a podcaster with a brick-and-mortar business or a local presence, you cannot afford to sleep on this. I brought in Darcy from the Clinic Marketing Podcast to break down exactly what's changing, what's staying the same, and how to make sure your ideal clients can actually find you, whether they're searching on Google, using voice search, or asking AI to do the work for them. We dug into what I call "boring fingers" SEO, because how we think and how we type are two completely different things. Your potential clients are not searching the way you talk about your services. They're searching their problems, and if your website, your Google Business Profile, and your content aren't built around those words, you're invisible. Darcy walked us through the SEO cookie framework, on-page, off-page, and the sweet stuff in the middle that holds it all together, which is knowing your people deeply enough to speak their language online. We also tackled the AI content question head-on, because I know most of you are using transcripts and AI tools to create blog content, and you needed clarity on what's actually working versus what's hurting you. Spoiler: Using…

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