How to Buy in Podcasting in 2026: Leaders at Bumper, Ad Results Media, and Crooked Media Talk Ads, Agencies, and AI

About this episode

This episode features a discussion on podcast advertising strategies with industry leaders from Bumper, Ad Results Media, and Crooked Media.

Recorded live at Podcast Movement at SXSW 2026 in Austin, TX, this second special episode of Podcast Perspectives brings together three voices from across the podcast advertising world, with Bumper’s Jonas Woost, Ad Results Media’s Taylor Bradbury, and Crooked Media’s Giancarlo Bizzarro. With a combination of publishers, buyers, and data, we break down why brands should invest in podcasting, how publishers and agencies approach ad buying differently, and how to leverage data and AI to drive smarter podcast ad strategies. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: listen@thepodglomerate.com – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Jeff Umbro

Guests: Jonas Woost, Taylor Bradbury, Giancarlo Bizzarro

Topics covered

• podcasting
• advertising
• AI
• data-driven strategies
• agency approaches
• brand investment

Keywords

• podcasting
• advertising
• AI
• data
• agencies
• brands
• investment

Mentioned in this episode

Organizations: Bumper, Ad Results Media, Crooked Media

Places: Austin, TX

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