About this episode

Clio de la Llave and Nadine Robinson discuss their journey in building Podcast Nation and the integration of audio with influencer marketing.

Clio de la Llave and Nadine Robinson are the co-founders of Podcast Nation, a creator-first network born out of their influencer marketing agency, Booje Media. We discuss how they evolved from managing social creators to building one of the most distinctive podcast businesses, why integrating audio with social and talent is now central to modern podcast advertising, and what they’ve learned from scaling shows like The Telepathy Tapes, Dear Shandy, and The Mom Room. Clio and Nadine also share how they’ve rethought pricing, revenue share, and cross-platform strategy as Podcast Nation has grown, and what happens when a show suddenly becomes the biggest podcast in the world. You can find Clio and Nadine through podcastnation.co or on Linkedin. I’m on all the socials @JeffUmbro Looking for more actionable podcast strategies after today's episode? Check out The Podglomerate's free resources: The Ultimate Guide to Podcast Marketing: https://podglomerate.com/the-ultimate-guide-to-podcast-marketing-in-2025/ How to Level Up Your Monetization Strategy: https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/ What is a Realistic Expectation when Monetizing Your Podcast…

People in this episode

Host: Jeff Umbro

Guests: Clio de la Llave, Nadine Robinson

Topics covered

• podcast growth
• influencer marketing
• audio advertising
• revenue strategy
• cross-platform strategy

Keywords

• podcast
• influencers
• advertising
• revenue share
• scaling shows

Mentioned in this episode

Organizations: Podcast Nation, Booje Media

Books & works: The Telepathy Tapes, Dear Shandy, The Mom Room

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