How Podcasting Drives Business Trust, High-ticket Clients, & Systemic Growth (with Patrick Lonergan)
About this episode
Patrick Lonergan discusses how his podcast drives business trust and client acquisition without direct monetization.
Most podcasters chase downloads, sponsors, and ad revenue. Patrick Lonergan built something different. He is a tax strategist whose clients save an average of $280,000 a year, and his podcast is how they find him. The strange part is that the show has not earned a dollar directly. For two to three years he talked himself out of starting it. Now he turns away 29 of every 30 guest requests. In this episode of Podcasting Secrets with host Nathan Gwilliam, Patrick reveals the filter behind a show that gets to say no, why hosting your own mic beats cold pitching to get booked on other shows, and how a recorded conversation turns an ideal prospect into a pre-sold client. He also breaks down the episode buffer that keeps busy seasons from breaking the rhythm, the year-long commitment that separates the people who grow from the people who quit, and the "don't be beige" positioning that earns loyal listeners. If you want a podcast that brings in clients instead of just downloads, this conversation gives you the playbook. Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize. Follow, Like & Subscribe…
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- He Spent $75 on a Podcast. 0 Cold Pitches. Today, It Books Law Clients at $500 an Hour (with Mitchell Beinhaker)
- He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause)
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