About this episode

Richard Kaufman shares how he built a successful podcast through relationships and unique strategies.

Most podcasters chase downloads and algorithms, while Richard Kaufman built 1,400 episodes and a 99% guest share rate by doing things most creators stopped doing years ago. Richard Kaufman is the host of the Vertical Momentum Resiliency Podcast 2.0, a veteran, comeback coach, and author of The Podcasting Blueprint. After a Humvee crushed his skull and left him nearly blind, he spent 18 months on his couch before a single text pulled him back. He hit record and never stopped. In this episode of Podcasting Secrets with host Nathan Gwilliam, Richard reveals the one calendar checkbox that locks in a 99% guest share rate, how giving away free sponsorships for five years led to Monster Energy reaching out first, why tagging brands daily in real product content works better than any pitch, and how sending handwritten thank-you notes to every guest built a network that includes John Lee Dumas and Robert Kiyosaki. Richard also breaks down the three P's of podcasting, purpose, power, and profit, and why ignoring any one of them is exactly why the average podcast dies at 12 episodes. Want to build a podcast that grows through relationships, not reach? Start by serving your audience and your…

People in this episode

Host: Nathan Gwilliam

Guest: Richard Kaufman

Topics covered

• podcasting
• relationships
• guest sharing
• veteran stories
• marketing strategies
• networking

Keywords

• podcasting
• guest share rate
• networking
• veteran
• marketing
• sponsorship
• handwritten notes

Mentioned in this episode

Organizations: Monster Energy

Books & works: The Podcasting Blueprint, Vertical Momentum Resiliency Podcast 2.0

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• This Podcaster Built Two 7-Figure Companies Using a Podcast Webinar Framework l Andrew Chesnutt · April 7, 2026 · 48 min
• How One Podcast Guest Led to $1 Million in Revenue (with Josh Thomas) · March 31, 2026 · 44 min
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