Do You Really Need a Video Podcast? Let’s Look at Your Goals
About this episode
The episode discusses the necessity of video podcasting for brand growth and the associated challenges.
Every marketing guru on the internet insists that you must switch to a video podcasting format if you want to grow your brand. They promise that adding cameras will instantly double your views, skyrocket your social media exposure, and bring in an entirely new audience. But here is the piece of advice they leave out: adding video effectively doubles your production time and can significantly inflate your operational costs. If you are a purpose-driven entrepreneur trying to manage a business w...
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