Your Podcast Has A Second Name. Someone Else Might Own It.
From Podmastery: podcasting insights and advice for indie creators by The Podmaster (Neal Veglio)
August 17, 2026 · 10 min · Episode 92
About this episode
In this episode, Neal Veglio discusses the importance of brand names in podcasting and how they can affect audience discovery.
I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose." Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013. I was already writing the angry LinkedIn post. And then I did the thing I keep telling everybody else to do. And for a good few minutes back there, I was the villain in this story. Which is where the actually useful bit starts. Because the mistake I made wasn't the accusation. That was just ego pain. The mistake was made years earlier, and I suspect you have made exactly the same one without ever finding out. In this episode: why nobody discovers a podcast the way we imagine they do, what actually happens when a bloke at a barbecue in Fareham recommends your show out loud, and the reason you will never, ever see this problem in your analytics. And then one thing to go and do about it, which takes ninety seconds and costs nothing. Chapters 01:02 Obviously I checked the name 02:42 I was the villain in this story 03:36 Your brand has two names 04:31 How people actually hear about podcasts 05:23 The listener…
People in this episode
Host: Neal Veglio
Topics covered
- podcasting
- branding
- audience discovery
- analytics
- trademark issues
Keywords
- podcasting agency
- brand name
- audience
- analytics
- trademark
- Podmastery
- Podnose
Mentioned in this episode
Organizations: Podnose
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